Wednesday, December 17, 2008

Ad wars!

Indian TV viewers must be shocked to see the recent brand war between Horlicks and Complan! The moment I saw the new Horlicks ad, I thought both the brands have gone thru Merger/Acquisition! But, it doesnt look like it! Never before has it been seen in India media where two brands blatantly attacking each other. Check out the horlicks ad!




I couldn't find the complan ad that came as a retaliation for this one! I dont like this! All you corporate brands out there, please take creative potshots at each other! Please make Ad viewing a nice experience for us, as we are stuck with hours of commercials during a cricket match! I like the following Ad for Set Wet Zatak deo which pokes fun at Axe deo! Watch it! Its quite funny!



Keep 'em creative ppl! Keep 'em coming!

1 comment:

Shishir said...

There are 4 types of strategies and we see in horlicks ve complan an example of offensive strategiy.
http://controversial-affairs.blogspot.com/2009/01/controversy-again-complan-vs-horlicks.html